Needs Assessment as a Learning Tool: Three Findings

Needs assessment can be used to determine what factors are causing a problem. Can it also be used to improve organizational learning? With my colleague, Dr. Denise Cumberland, I was involved in a project that sought to understand if needs assessment could be used as an organizational learning tool, in addition to identifying causes of a problem.  We worked with a Fortune 200 quick service restaurant chain and their “broken” new product development process.  Data were gathered from multiple stakeholder groups using interviews and a survey questionnaire. Rod GithensRod specializes in innovation, design,… Read More