Business Opportunity among Older Population

I just read this article in the New York Times, which describes the design of products that are friendly for older adults, but also appealing to younger consumers.¬† The article mentions that products such as exaggerated large button phones aren’t appealing to many older adults or younger people. It’s nice to see that business needs are driving product developers to design products that are friendly to this population. Rod GithensRod specializes in innovation, design, and strategy through his consulting work and as a professor at University of the Pacific.¬† He helps leaders… Read More